企业家:直觉型还是沉思型决策者?

Entrepreneurs: intuitive or contemplative decision-makers?

SMALL BUSINESS ECONOMICS · 2018
被引 23
人大 A-ABS 3

中文导读

通过1928人的调查,用自我报告和行为测量比较企业家、经理和员工的决策风格,发现企业家更依赖直觉但也会花时间思考。

Abstract

In a large survey (n = 1928), we examine whether entrepreneurs differ in their decision-making style from managers and employees. Besides two self-reported measures taken from psychology, we build on Rubinstein (Quarterly Journal of Economics 131: 859–890, 2016) by including two behavioral measures derived from response times and the nature of the strategic choices made. Supporting conventional wisdom, entrepreneurs report a stronger Faith in Intuition than others. Their actual choices are partly in line with this: entrepreneurs make indeed more intuitive choices than managers, but are equally intuitive as employees. At the same time, entrepreneurs have response times and a self-reported Need for Cognition that exceeds those of employees. Together, these findings tentatively suggest that entrepreneurs start from a stronger predisposition to choose the intuitive action, but share with managers that they take more time to think things over and thereby are more inclined to move away from their instant intuitive choice.

创业决策风格行为经济学社会心理学