开发创业营销量表:揭示其内在框架与绩效预测
Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance
JOURNAL OF BUSINESS RESEARCH · 2018
被引 119
人大 A-ABS 3
- Fabian Eggers 通讯
- Thomas Niemand
- Sascha Kraus
- Matthias Breier
创业营销量表开发绩效预测市场营销