Managers reject ideas customers want
访谈Jennifer Mueller教授，她参与的研究发现，在一家未具名公司中，顾客想要的新产品与管理层想要的不同；关注可行性使企业难以识别创意，CEO对不确定性的容忍度有助于促进创造力。
The article presents an interview with Professor Jennifer Mueller about research she was involved with that found, for an unspecified firm, new product wanted by customers were not the same as those desired by management. She says a focus on feasible products makes it hard for firms to recognize creative ones. In her view a greater tolerance for uncertainty among chief executives would help promote creativity. She notes that creativity means different things to different people, and cautions against chief executives imposing a definition for creativity on a company.