时间压力对社会电商促销中感知价值与购买意愿关系的调节效应：考虑产品涉入的影响

Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

• Lifang Peng · 厦门大学 通讯
• Weiguo Zhang · 厦门大学
• Xiaorong Wang · 厦门大学
• Shuyi Liang · 厦门大学