消费者对社会媒体分析实践的伦理感知:风险、收益与潜在结果

Consumers' ethical perceptions of social media analytics practices: Risks, benefits and potential outcomes

JOURNAL OF BUSINESS RESEARCH · 2018
被引 31
人大 A-ABS 3
消费者行为社交媒体分析商业伦理市场营销