Increasing quantity without compromising quality: How managerial framing affects intrapreneurship
研究了管理者如何通过不同方式邀请员工提交创意(选择退出/选择加入注册;提供示例)来影响内部创业创意的数量和质量,发现选择退出能增加参与而不降低质量,提供示例则提高实用性但减少新颖性和提交数量。
Individual-level opportunity recognition processes are vital to corporate entrepreneurship. However, little is known regarding how managerial communication impacts the effectiveness of idea suggestion systems in stimulating individuals' participation in intrapreneurial ideation. Integrating self-determination theory, creativity, and framing research, we theorize how different ways of inviting employees to submit proposals (opt-out/opt-in registration; provision of examples) affect the number and quality of submitted ideas. Our multi-method study (field experiment, vignette experiment, interviews) shows that (i) opt-out increases employee participation without reducing idea quality and (ii) the provision of examples enhances the usefulness of ideas but decreases novelty and the number of submissions.