SNS品牌页面关系在消费者-品牌关系、消费者-消费者关系与品牌忠诚中的中介作用研究:基于涉入度和消费者-品牌互动水平的差异

A Study on the Mediating Roles of SNS Brand Page Relationships among Consumer-Brand Relationship, Consumer-Consumer relationship and Brand Loyalty: Focus on Difference among the Levels of Involvement and Consumer-Brand Interactivity

JOURNAL OF BUSINESS RESEARCH · 2017
被引 0
人大 A-ABS 3
品牌管理社交媒体营销消费者行为品牌忠诚