Pitching a business idea to investors: How new venture founders use micro-level rhetoric to achieve narrative plausibility and resonance
研究分析了创业者向投资者推销时使用的四种微观修辞策略，这些策略帮助叙事显得合理并引起共鸣，同时发现时间性和产品开发状态会影响策略使用。
For entrepreneurial narratives to be effective, they need to be judged as plausible and have to resonate with an audience. Prior research has, however, not examined or explained how entrepreneurs try to meet these criteria. In this article, we addressed this question by analysing the micro-level arguments underpinning the pitch narratives of entrepreneurs who joined a business incubator. We discerned four previously unidentified rhetorical strategies that these entrepreneurs used to achieve narrative plausibility and resonance. Our findings further suggest that temporality and product development status may shape how entrepreneurs use these strategies. By outlining these aspects of entrepreneurial rhetoric, we contribute to opening up the black box of narrative resonance and plausibility and advance work on the role of rhetoric in entrepreneurship.