Business Model Responses to Digital Piracy
研究了数字盗版如何影响企业收入与消费习惯，通过Spotify和Netflix的案例对比，分析商业模式如何应对盗版并创造价值，对技术创新的理论和实践有启示。
Digital piracy challenges firms by reducing revenues and shifting consumption habits. Recently, some firms have successfully leveraged business models against piracy, but the understanding about this phenomenon still lacks depth and structure. This study examines the characteristics of digital piracy in some of the most affected industries; presents comparative case studies of two iconic firms, Spotify and Netflix; and analyzes their digital business model responses. This article then considers a generic digital content distributor and explains how business model responses contribute to generating and capturing value. Theoretical and practical implications for technological innovation, firm diversification, and network competition are also discussed.