哪种方式最大化捐赠:慈善捐赠作为激励还是为慈善捐赠提供激励?

Which maximizes donations: Charitable giving as an incentive or incentives for charitable giving?

JOURNAL OF BUSINESS RESEARCH · 2018
被引 25
人大 A-ABS 3
慈善捐赠行为经济学市场营销社会心理学激励设计