有偏见且过度自信,无偏见但勇往直前:框架效应和锚定效应如何影响创业决策

Biased and overconfident, unbiased but going for it: How framing and anchoring affect the decision to start a new venture

JOURNAL OF BUSINESS VENTURING · 2019
被引 48
人大 AFT50ABS 4*
创业决策行为经济学认知偏差心理学