社交网络中创新扩散的速度

The Speed of Innovation Diffusion in Social Networks

Econometrica · 2020
被引 42
人大 A+FT50ABS 4*

中文导读

研究了创新在社交网络中扩散的速度,发现无论网络结构如何,从初始采用到一定比例人口采用的平均等待时间存在一个上限,该结论适用于任意大小和度分布的有向和无向网络,以及多种竞争性创新。

Abstract

New ways of doing things often get started through the actions of a few innovators, then diffuse rapidly as more and more people come into contact with prior adopters in their social network. Much of the literature focuses on the speed of diffusion as a function of the network topology. In practice, the topology may not be known with any precision, and it is constantly in flux as links are formed and severed. Here, we establish an upper bound on the expected waiting time until a given proportion of the population has adopted that holds independently of the network structure. Kreindler and Young (2014) demonstrated such a bound for regular networks when agents choose between two options: the innovation and the status quo. Our bound holds for directed and undirected networks of arbitrary size and degree distribution, and for multiple competing innovations with different payoffs.

创新扩散速度社会网络扩散上界多创新竞争