Simple Rules for a Network Efficiency Business Model: The Case of Vizio
提出管理者可系统使用的简单规则，以构建类似共享经济的网络效率商业模式，并通过Vizio成为美国平板电视主导供应商的案例加以说明。
Business models that unlock efficiency across entire networks are becoming increasingly common in the so-called sharing economy. However, the principles underlying these models can also be used in B2B settings. This article proposes some simple rules that managers can use in a systematic process to build similar disruptive business models. It illustrates these rules by deconstructing the go-to-market strategy that resulted in Vizio becoming the dominant flat panel TV vendor in the United States.