Corporate Reputation: Being Good and Looking Good
介绍了一期关于企业声誉的特刊，其中五篇文章探讨了“做好”与“看起来好”之间的关系，以及声誉的测量与定义问题，适合对企业声誉、公司治理和跨学科研究感兴趣的读者。
This article introduces the special issue on “Corporate Reputation: Being Good and Looking Good.” Three of the five included articles help to reinforce a conclusion that “being good” and “looking good” are not dichotomous, mutually exclusive conditions. Rather, the two dimensions are linked in some kind of causal relationship for which continuing conceptual and empirical research is desirable. A fourth article concerns the reputational effects of the stock-option backdating scandal. The fifth article offers a critique of conventional approaches to defining and measuring reputation.