企业社会责任沟通与中小企业:显性和隐性企业社会责任沟通的治理困境

Corporate social responsibility (CSR) communication and small and medium sized enterprises: The governmentality dilemma of explicit and implicit CSR communication

HUMAN RELATIONS · 2019
被引 130
人大 AABS 4

中文导读

研究揭示大型企业要求中小企业供应商显性化其隐性企业社会责任沟通时,会导致真实性商业化、价值观控制和身份认同三大困境,挑战了供应链中企业社会责任报告必然带来改善的假设。

Abstract

Businesses that promote corporate social responsibility (CSR) through their supply chains by requiring their suppliers to report on and otherwise communicate their CSR are doing a great thing, aren’t they? In this article, we challenge this assumption by focusing on the impact on small and medium sized enterprise (SME) suppliers when their large customer firms pressurize them to make their implicit CSR communication more explicit. We expose a ‘dark side’ to assumed improvements in CSR reporting within a supply chain. We present a conceptual framework that draws on previous research on communication constitutes organization (CCO) theory, implicit and explicit CSR, and Foucault’s governmentality. We identify and discuss the implications of three resulting dilemmas faced by SMEs: authenticity commercialization, values control and identity disruption. The overarching contribution of our article is to extend theorizing on CSR communication and conceptual research on CSR in SME suppliers (small business social responsibility). From a practice and policy perspective, it is not ultimately clear that promoting CSR reporting among SMEs will necessarily improve socially responsible practice.

企业社会责任中小企业供应链管理沟通理论治理