The Challenges of Routinizing for Building Resilient Startups
研究初创企业如何建立和维护例行流程（即例行化），分析阻碍例行化的情境因素，并发现提高例行感知价值（通过人工制品和激励）对增强企业抗逆能力至关重要。
While large and established organizations can rely on well‐embedded routines, startups need to first create and maintain them. We refer to this as routinizing. So far, scholars have not yet addressed the challenges of routinizing in young firms and how this relates to their resilience. Routinizing essential‐for‐survival processes can increase a startup’s pre‐adversity resilience, which is an organization’s capability to anticipate, prevent, and mitigate potential adversity prior to its escalation to secure an organization’s existence and prosperity. Based on our qualitative cross‐case analysis, we identify startup‐specific context factors that inhibit routinizing. Moreover, we show that a high perceived routine value is crucial to successfully routinize, and present ways to increase a routine’s perceived value in startups, namely via artifacts and incentives.