共享经济服务:商业模式生成

Sharing Economy Services: Business Model Generation

CALIFORNIA MANAGEMENT REVIEW · 2019
被引 95
人大 A-ABS 3

中文导读

通过案例研究分析大量共享经济服务公司的运营,提出一套用于生成其商业模式的构建模块,并基于成功与失败实践给出管理建议。

Abstract

The emerging growth of the sharing economy demonstrates the need to understand the factors driving this growth and the business models and practices of sharing economy service (SES) companies. Using case vignettes as the research method, this article analyzes the operations of a large number of these companies and presents a set of building blocks that are useful for generating the business models of SES companies. An examination of the successes and failures in the practices of SES companies provides a number of managerial recommendations.

共享经济商业模式服务经济