Making the lean start-up method work: The role of prior market knowledge
通过纵向多案例研究,发现先前市场知识是精益创业方法成功应用的重要边界条件,并阐明了新创企业如何早期建立吸收能力。
Most growth-oriented ventures make extensive use of venture experimentation, popularized by the lean start-up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple-case study method, we investigate how growth-oriented ventures can apply the LSM to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.