有争议的体育赞助:赞助商道德适当性和自我-团队联系对受赞助团队和外部利益感知的影响

Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions

JOURNAL OF BUSINESS RESEARCH · 2019
被引 32
人大 A-ABS 3
体育营销赞助效应消费者行为道德判断品牌关联