有争议的体育赞助:赞助商道德适当性和自我-团队联系对受赞助团队和外部利益感知的影响
Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
JOURNAL OF BUSINESS RESEARCH · 2019
被引 32
人大 A-ABS 3
- Alessandro M. Peluso · 萨伦托大学 通讯
- Cristian Rizzo · 萨伦托大学
- Giovanni Pino · 朴茨茅斯大学
体育营销赞助效应消费者行为道德判断品牌关联