Turning corporate environmental ethics into firm performance: The role of green marketing programs
研究发现，企业环境伦理通过实施绿色营销项目（包括绿色生产、定价、分销和促销）提升绩效，但封闭机制会削弱这一中介效应。
Abstract In this study, we develop a better understanding of the mechanisms by which corporate environmental ethics influences performance through the adoption of substantive actions. The empirical results of a moderated mediating analysis show that firms with higher environmental ethics are more likely to implement green marketing programs, consisting of the green production, pricing, distribution, and promotion programs and then improve firm performance. It is also observed that closure mechanism negatively moderates the mediation effect of green marketing programs because it leads to low trust and unwillingness to internal cooperation. These findings indicate that the value of corporate environmental ethics could not be determined in a vacuum, both strategy and people do matter when pursuing environmentally driven performance.