考虑调节焦点的调节效应,易支付服务使用意愿相关因素研究

A Study on the Factors Related to the Intention of the Usage of Easy Payment Services Considering Moderating Effect of Regulatory Focus

JOURNAL OF BUSINESS RESEARCH · 2017
被引 0
人大 A-ABS 3
金融科技消费者行为市场营销社会心理学