比较效果推理与发现驱动规划、规范性创业、商业计划、精益创业和设计思维

Comparing effectuation to discovery-driven planning, prescriptive entrepreneurship, business planning, lean startup, and design thinking

SMALL BUSINESS ECONOMICS · 2019
被引 193 · 同刊同年前 6%
人大 A-ABS 3

中文导读

从九个维度比较效果推理与其他五种创业方法,揭示异同,指出效果推理的理论优势可用来改进其他方法,而其他方法的优势可弥补效果推理的不足,对创业学者和实践者都有参考价值。

Abstract

There has been a growing interest among entrepreneurs and students in explicit guidance for entrepreneurial action. Both scholars and practitioners have responded to this demand by suggesting a variety of entrepreneurial methods. This has led, however, to a proliferation of relatively unrelated methods with varying degrees of rigor and relevance. In an attempt to organize and bring clarity to the range and diversity of entrepreneurial methods, this article compares effectuation with five other entrepreneurial methods along nine conceptual dimensions. Through the application of two conceptual frameworks, core underpinnings of each method are highlighted. In addition to revealing similarities and differences between the methods, the study identifies some key implications for theory, practice, policy, and education. The strengths of effectuation on a theoretical level could be used to develop other entrepreneurial methods. Conversely, the strengths of other entrepreneurial methods could be used to shore up the potential weaknesses of effectuation, such as a lack of behavioral tactics and limited applicability in later stages of venture development. Findings from this article can thus aid entrepreneurship scholars and practitioners to improve their prescriptions and can create new avenues for developing entrepreneurial methods.

创业学创业方法效果推理精益创业设计思维