Toxic Collaborations: Co-Destroying Value in the B2B Context
通过定性方法探讨B2B情境中服务提供商与客户之间的价值共毁现象，揭示价值共创与共毁并非对立而是构成价值变化空间，帮助从业者识别并应对价值共毁对B2B关系的影响。
Service research and marketing theory have found value co-creation to be a key element in the business-to-business (B2B) context. Value can also be co-destroyed by the same actors who interact to create it. However, very few studies have examined service provider-customer work practices when value co-destruction (VCD) occurs. In this qualitative study, we approach VCD by combining social interactions and resource integration practices with a notion of value that reveals its multiform nature. We adopt a value definition that enables us to show that the notion of co-creation and co-destruction should be viewed conceptually as representing a value variation space rather than as being dichotomous or mutually exclusive. Our research allows practitioners to recognize and contrast VCD, as it emerges and impacts their B2B relations.