千禧一代与Snapchat:通过其使用进行自我表达及其对购买动机的影响
Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
JOURNAL OF BUSINESS RESEARCH · 2019
被引 52
人大 A-ABS 3
- José A. Flecha-Ortiz 通讯
- Maria Santos‐Corrada
- Virgin Dones-González
- Evelyn López-González
- Alberto Vega
市场营销消费者行为社交媒体广告