Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights
研究从多层面地点维度（国家、城市、企业所在地）出发，探讨新成立的商学院如何通过地点关联增强其品牌吸引力和学生认同，对商学院品牌建设有参考价值。
This study scrutinizes how places meaningfully burnish corporate brand attractiveness and identification. To date, extant research adopts a mono-lateral, rather than multi-lateral perspective. Marshalling the corporate brand identification theoretical perspective, the findings make a theoretical advance by explicating how a nascent corporate brand can be enhanced through its positive associations with places. The research setting for this study was a newly-established business school and the research focused on international postgraduate students who are a key business school constituency. In this study, the tripartite place associations which meaningfully enhanced customer corporate brand attractiveness and identification were found to be country, city, and corporate locale.