何时才算足够?从消费者赋权视角研究产品评论与信息过载

When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective

JOURNAL OF BUSINESS RESEARCH · 2019
被引 221 · 同刊同年前 6%
人大 A-ABS 3
消费者行为信息过载产品评论决策质量市场营销