Does the new nutrition facts panel help compensate for low numeracy skills? An eye‐tracking analysis
通过眼动追踪实验，研究了新版营养标签面板能否帮助计算能力低的消费者更好地关注营养信息，发现新版标签能弥补计算能力差异带来的注意力差距。
Abstract Consumers often neglect nutrition information when food shopping, and even those attending to the information can have comprehension difficulties correlated with numeracy skills. Recently, the Food and Drug Administration redesigned the Nutrition Facts Panel (NFP) to enable consumers to use the information more easily. Nevertheless, it is unclear whether consumers will pay more attention to the improved NFP compared to the original NFP, and how their numeracy skills affect the attention. We study the effect of NFP modifications on attention while controlling for the individual's numeracy skills. Data stem from a laboratory experiment using eye‐tracking. The experiment has two treatments measuring attention towards the original and modified NFP for a basket of groceries. Participants’ numeracy skills are measured using the Subjective Numeracy Scale. We test whether the new NFP can compensate for low numeracy skills. Results show that the original NFP receives more attention when numeracy skills are higher. However, the modifications to the NFP can help compensate for this numeracy effect.