品牌与营养标签之战:品牌熟悉度如何降低消费者对交通灯营养标签的警觉性

The battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels

JOURNAL OF BUSINESS RESEARCH · 2019
被引 44
人大 A-ABS 3
消费者行为营养标签品牌营销食品选择健康经济学