CEO的个人捐赠重要吗？CEO的个人捐赠对中国消费者对其公司态度的影响

Do CEOs' personal donations matter? The impact of the CEO's personal donations on consumers' attitudes toward his/her company in China

• Cheng‐Yue Yin · 东北师范大学 通讯
• Nan Bi · 东北师范大学
• Hongyan Yu · 中山大学