The Prospects for Enlightened Corporate Leadership
基于对两百年商业先驱的回顾，本文评估了未来十年影响企业高管推行道德实践的六大趋势，包括新一代开明资本家、社会进步商业领袖联盟、社会创业增长等。
In his recent book, The Enlightened Capitalists, James O’Toole explores the challenges faced by two centuries of business pioneers who tried to do well by doing good. While many of their firms were financially successful, few of their progressive business practices turned out to be enduring. In light of this mixed historical record, this article explores the future of enlightened business leadership. It critically evaluates six trends that will greatly determine the extent to which corporate executives will introduce virtuous practices in the coming decade, including a new generation of enlightened capitalists, several consortia of socially progressive business leaders, the growth of social entrepreneurship, the emergence of benefit corporations, and changes in investor attitudes.