客户边界工作:围绕服务互动的制度安排导航——以远程医疗为例

Customer boundary work to navigate institutional arrangements around service interactions: Exploring the case of telehealth

JOURNAL OF BUSINESS RESEARCH · 2019
被引 42
人大 A-ABS 3

中文导读

研究了心脏病患者在使用远程医疗服务时,如何感知医疗系统与家庭社区的制度差异,并通过边界工作来适应和利用该服务,以共同创造价值。

Abstract

This research extends literature on value co-creation by examining customer perspectives on institutional arrangements of service systems and how these shape customers' efforts to navigate service interactions. Healthcare provides the empirical context for the study focusing on a digital service technology incorporated into customer interfaces. We report a qualitative inquiry carried out with 19 people with heart disease registered to a telehealth service for remote symptom monitoring. The study focuses on customer perceptions of the key differences between the healthcare system's technological, professional and bureaucratic processes compared to family and community institutions that shape customers' life worlds. We explain how customer perceptions shape healthcare experiences, and patterns of adaptive telehealth usage to co-create value highlighting how customers engage in boundary work. We conclude with a discussion of theoretical implications of applying boundary work to customer experience of digital interfaces within service systems.

远程医疗价值共创客户体验服务系统制度安排