Saving Water with a Nudge (or Two): Evidence from Costa Rica on the Effectiveness and Limits of Low-Cost Behavioral Interventions on Water Use
通过随机对照试验,检验了简单、低成本的行为干预(如社会规范比较和规划明信片)在发展中国家减少居民用水量的效果,发现干预后两个月内用水量下降约5%,效果可持续四个月。
Abstract The study uses a randomized controlled trial to test the impact of simple, inexpensive, and nonpersonalized behavioral interventions (or “nudges”) on water consumption in the context of a developing country. A descriptive social norm intervention using neighborhood comparisons reduces average water consumption in the first two postintervention months by 4.9 percent relative to the control group, while a planning postcard intervention reduces consumption by 4.8 percent. A descriptive social norm intervention using a town-level comparison also reduces water consumption by 3.2 percent, but this effect is not statistically significant. Finally, the study's one-time interventions continue to generate statistically significant reductions in water use for up to four months after they are implemented.