领头羊与羊群?解析奖励型众筹中先前融资与后续贡献之间的U型关系

Bellwether and the herd? Unpacking the u-shaped relationship between prior funding and subsequent contributions in reward-based crowdfunding

JOURNAL OF BUSINESS VENTURING · 2019
被引 131
人大 AFT50ABS 4
众筹社会学习信息级联市场营销行为经济学