犯罪同伙?消费者对企业社会不负责任行为的罪责感对其抵制态度的影响

Partners in crime? The impact of consumers' culpability for corporate social irresponsibility on their boycott attitude

JOURNAL OF BUSINESS RESEARCH · 2019
被引 68
人大 A-ABS 3
消费者行为企业社会责任市场营销抵制行为