知识的诅咒:获取客户信息会降低垄断利润

The curse of knowledge: having access to customer information can reduce monopoly profits

RAND Journal of Economics · 2020
被引 12
人大 AFT50ABS 4

中文导读

研究发现,垄断者如果放弃收集客户的粗略信息,坚持统一固定定价,而不是通过购买历史识别客户群体,反而能获得更高利润。

Abstract

Abstract We show that a monopolist's profit is higher if he refrains from collecting coarse information on his customers, sticking to constant uniform pricing rather than recognizing customers' segments through their purchase history. In the Markov perfect equilibrium with coarse information collection, after each commitment period, a new introductory price is offered to attract new customers, creating a new market segment for price discrimination. Eventually, the whole market is covered. Shortening the commitment period results in lower profits. These results sharply differ from the ones obtained when the firm can uncover the exact willingness‐to‐pay of each previous customer.

信息收集垄断利润价格歧视承诺期