An assemblage of avatars: Digital organization as affective intensification in the GamerGate controversy
通过分析GamerGate争议，本文提出数字组织中的情感强化新动态，它既像经济一样运作又直接创造经济价值，涉及人类情感与技术情感，为理解社会技术价值生产过程提供了概念框架。
Through a study of the so-called GamerGate controversy, this article argues that a new dynamic of affective intensification is currently instating itself in the digital organization of not only highly collaborative industries, such as that of gaming, but of society as such. This dynamic may best be understood and conceptualized through reconsiderations of the notions of affective economies and affective labour. The affective constitution of digital organization is a process of affective intensification that not only works like an economy but is directly productive of economic value, and not only involves human emotionality but technological affectivity as well. Guided by the notions of assemblage, affordance and agency, the article offers a conceptual framework for studying affective intensification in and as socio-technical processes of value production.