Product Categories as Judgment Devices: The Moral Awakening of the Investment Industry
研究了产品类别如何从市场分类工具转变为包含道德属性的判断工具，基于法国社会责任投资基金发展的实地调查，分析了类别定义中纳入或排除规范属性的阶段和条件。
Product categories are more than classification devices that organize markets; when reflecting market actors' purposes, they are also judgment devices. Taking stock of the literature on product categories and drawing on the distinction between the faculties of knowing and judging, we elaborate a framework that accounts for how and why market actors include or exclude normative attributes in a product category definition. Based on a field study of the development of socially responsible investment (SRI) funds in France, we describe the phases and conditions of a judgment framework for category definition for both established and nascent categories. We discuss implications for research on product categories and the workings of markets more broadly.