PRICE, PRODUCT QUALITY, AND EXPORTER DYNAMICS: EVIDENCE FROM CHINA
构建了一个异质性企业模型，企业内生选择价格和产品质量以在出口市场建立需求。利用中国海关数据估计发现，新出口商进入时定价较低、产品质量较低，随后价格、质量和销售额随需求增长而上升。
Abstract This article develops a model of heterogeneous firms that endogenously choose prices and product quality to build demand in export markets. New exporters optimally charge relatively low prices and produce low‐quality goods upon entry. Product quality, prices, and sales increase as demand grows. We structurally estimate model parameters using Chinese customs data. The estimated incentive to build future demand reduces average export prices by 0.7% and increases export sales by 4% upon entry. Endogenous demand accumulation causes estimated export prices, product quality, and sales to grow by 2.2%, 12%, and 79%, respectively, over the following five years.