“Rhetoric Mix” of Argumentations: How Policy Rhetoric Conveys Meaning of Entrepreneurship for Sustainable Development
运用图尔敏修辞模型，分析欧盟政策修辞如何传达创业对可持续发展的三种意义（受益者、贡献者、机会主义者），并揭示其构建的共享信念，对研究创业政策话语和可持续创业有参考价值。
Policymakers increasingly demand private enterprises to help solve social and ecological challenges faced by nations worldwide. In this article, we use Toulmin’s rhetoric model to explain how European Union policy rhetoric articulates the meaning of entrepreneurship for sustainable development. Our findings demonstrate a “rhetoric mix” of argumentations through which policy rhetoric conveys three meanings of entrepreneurship—beneficiary in corrective sustainability, contributor in constructive sustainability, and opportunistic operator in assertive sustainability—and imposes shared beliefs that frame the policy discourse. In conclusion, we introduce a framework of “rhetoric mix” to advance research on entrepreneurship policy discourse and sustainable entrepreneurship.