感知价值对智能服装信任与接受意愿的影响:价格涉入对服装的调节效应

An Effect of the Perceived Value on the Trust and Acceptance Intention of the Smart Clothing: Moderating Effect of Price Involvement toward Clothing

JOURNAL OF BUSINESS RESEARCH · 2011
被引 7
人大 A-ABS 3
消费者行为智能服装感知价值信任价格涉入