Price vs. Quantity: Strategic Variable Choice with Distribution Channel Competition
研究两个分销渠道（各含一个制造商和一个零售商）在销售差异化替代品时，制造商和零售商选择价格或数量作为战略变量的均衡结果，发现无论是否收取特许权费，所有参与者都选择数量是均衡。
Suppose that there are two distribution channels supplying differentiated substitute goods, each with one manufacturer and one retailer. Under the same demand situation, if manufacturers and retailers may choose the type of strategic variable, either price or quantity, then all choosing quantity will be the equilibrium, whether franchise fees can be collected or not.