转换成本使市场更具竞争性还是更少竞争性?以800号码可携性为例

Do switching costs make markets more or less competitive? The case of 800‐number portability

RAND Journal of Economics · 2007
被引 3
人大 AFT50ABS 4

中文导读

研究800号码可携性政策如何影响价格竞争,发现转换成本降低后AT&T和MCI降低了资费,表明转换成本减少增强了竞争,且大合同降价更多。

Abstract

Do switching costs reduce or intensify price competition if firms charge the same price to existing and new consumers? I study 800‐number portability to determine how switching costs affect price competition under a single price regime. AT&T and MCI reduced their toll‐free services prices in response to portability, implying that reduced switching costs increased competition. Despite rapid market growth, gains from higher prices to “locked‐in” consumers exceeded the incentives to capture new consumers. Prices on larger contracts dropped more, consistent with greater lock‐in for larger users. Price changes between portability's announcement and implementation are consistent with rational expectations.

转换成本价格竞争号码可携性锁定效应