Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
探讨人工智能如何帮助实现个性化参与营销，即创造、沟通和传递个性化产品给客户，并预测AI对发达国家和发展中国家品牌及客户管理实践的影响。
This article explores the role of artificial intelligence (AI) in aiding personalized engagement marketing—an approach to create, communicate, and deliver personalized offerings to customers. It proposes that consumers are ready for a new journey in which AI is a tool for endless options and information that are narrowed and curated in a personalized way. It also provides predictions for managers regarding the AI-driven environment on branding and customer management practices in both developed and developing countries.