餐厅移动优惠券的获取与兑换:门店集群作为双刃剑的影响

Mobile coupon acquisition and redemption for restaurants: The effects of store clusters as a double-edged sword

JOURNAL OF BUSINESS RESEARCH · 2019
被引 15
人大 A-ABS 3
市场营销消费者行为餐饮管理移动商务