SELECTING TARGET MARKET BY SIMILAR MEASURES IN INTERVAL INTUITIONISTIC FUZZY SET
提出一种基于区间直觉模糊集新相似度量的多准则决策模型，用于帮助企业选择目标市场。
The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets.