Consumer motivation for product disposal and its role in acquiring products for reuse
研究了心理所有权如何影响消费者处置仍可使用的产品，发现依恋和节俭倾向会促使保留产品，而使用频率低和情感回报则鼓励处置，为制造商回收可再利用产品提供策略。
Abstract Product reuse is most profitable where manufacturers acquire used products in the best possible condition—near new and with little wear and tear. This requires consumers, however, to dispose of products that still work and may still be in use. Prior scholarship on acquiring consumer products for reuse focuses on consumer “returns”—products consumers find fault with, or bought in error. These, however, are a fraction of all products sold to consumers and available for reuse. Importantly, returns are motivated by a different set of factors, than product “disposal.” We explore how psychological ownership influences consumer disposal of reusable products. Across three studies of Australian consumers, we found two psychological tendencies (attachment and frugality) increased product retention. We also found, that infrequent product use, and emotional reward, could weaken ownership and encourage disposal of products that are attractive for reuse. To our knowledge, no behavioral studies in the product acquisition literature deal with consumers before or during product disposal. We highlight a role for consumers in product acquisition, as well as contribute to the consumer psychology and mental accounting literature, and identify significant opportunity for manufacturers to leverage consumers' psychological tendencies to improve the collection of reusable products.