集体消费情境中的资源整合、价值创造与价值破坏

Resource integration, value creation and value destruction in collective consumption contexts

JOURNAL OF BUSINESS RESEARCH · 2019
被引 79
人大 A-ABS 3

中文导读

通过家庭订阅电视使用的系统访谈,研究了集体消费中资源整合的六种活动,并指出资源整合既可能创造也可能破坏价值,取决于消费者对共享资源的掌控、资源质量及协作质量。

Abstract

How consumers coordinate to create value in collective consumption contexts is of wide interest. While resource integration provides a promising theoretical lens, research has not yet examined collective resource integration. This article explores resource integration around subscription television use, through systemic interviews within households. A resulting framework relates five resource types to six resource integration activities: resource assembly, resource mastery, resource optimization, usage event planning, real-time usage design, and resource reflection. These interwoven activities enrich the prior view of resource integration as combining and applying resources. Furthermore, whereas literature assumes resource integration to be an individual process, each activity is observed to be undertaken collectively as well. Whether resource integration results in value creation or destruction depends upon consumers' agency over shared resources, their individual and collective mastery of those resources, resources' integrable quality, and the quality of collaboration between resource-integrating consumers. A new definition of resource integration is derived.

消费者行为服务主导逻辑家庭消费价值共创