The Usage of Cosmetic in Malaysia: Understanding the Major Factors that Affect the Users
研究识别影响马来西亚消费者使用化妆品的因素，包括品牌、成分和皮肤问题，通过问卷收集数据，对化妆品行业从业者有用。
The cosmetic industry has been expanding rapidly in both developed and developing countries. The cosmetics market in Asia seems to be one of the fastest growing markets. Research on cosmetic has received a lot of attention from the authorities that are governing the industry. Nowadays, the business players have diversified their marketing strategies not only for the female market but also to the male market as well. The purpose of this paper is to identify the factors that affect the usage of the cosmetic in Malaysia. Some of the variables consist of branding, ingredients and skin problems. In addition this study will refer to the primary and secondary data. In the meantime the questionnaire will be used as a method to collect all the data from respondent to accomplish the research objective.