Society’s Behavior of Personal Transportation Utilization in Makassar, South Sulawesi, Indonesia
研究了影响望加锡市居民使用私家车行为的最主要因素，发现态度变量比主观规范和感知行为控制影响更大，私家车仍被视为成功和地位的象征。
This study aims to provide an overview of the most dominant variable affecting individuals in the use ofprivate transportation (cars). The population in this study was the users of private car as many as (N = 200) respondents scattered around Makassar. The independent variables consisted of attitude (X1), subjective norms (X2) and perceived behavioral control (X3), while behavior (Y1) as the dependent variable. Moreover, the sampling technique used in this study was purposive random sampling and the data were analyzed by using descriptive analysis and multiple linear regression. The data analysis was processed by using SPSS 22. The results showed that the attitude variable (X1) is the most dominant variable and has an influence towards behavior variable compared to other independent variables. Private cars are still seen as a symbol of success and a reliability of an individual. It means that it is also considered to increase the prestige or social status of the people despite its transportation function which is safer and more convenient.