Letting the Computers Take Over: Using AI to Solve Marketing Problems
基于CRISP-DM框架，为管理者提供执行营销AI项目的流程，并讨论可能出现的问题，通过三个前沿应用案例展示该框架的使用。
Artificial intelligence (AI) has proven to be useful in many applications from automating cars to providing customer service responses. However, though many firms want to take advantage of AI to improve marketing, they lack a process by which to execute a Marketing AI project. This article discusses the use of AI to provide support for marketing decisions. Based on the established Cross-Industry Standard Process for Data Mining (CRISP-DM) framework, it creates a process for managers to use when executing a Marketing AI project and discusses issues that might arise. It explores how this framework was used to develop three cutting-edge Marketing AI applications.